South Side Hillary Or What Bad Political Marketing Is

I stayed away from it for quite a long time, but somehow this is a reason enough to get my hands again on some political marketing thoughts.

So according to the lates web buzz Hillary Clinton is going South, or let’s just say talking in a southern accent. It sounds really weird hearing her talking in this style, people of cause on the web start bashing her for disciminating, racial issures and the whole story.
Truth might be, that her reasearch analysts found out, that her New Yorker’ish tough girl attitude did some hurt to her ratings in the southern districts, so their Rover’esk like strategy heads came up with the brilliant idea of letting her fake it. But in this case the “fake it, till you make it” might definatleys hurt her in the long run.

Marketing and branding in such surroundings is more than a difficult task and changing a person in such an obvious way, might not only be bad political marketing, but also sending the wrong signals. I don’t wanna stand in her flip-flops next time she is holding a speech in New York hehe

(Via http://michellemalkin.com)

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